Hamon and his team created an algorithm that analyzes the tiniest of human movements, using a camera, and determines what that person is feeling. SLL is trying to solve one of the oldest problems in the world: people lie. Being able to determine the viability of a TV show, or how people feel about a specific scene in a movie is a pretty neat trick. SLL does more than provide analytics for TV shows and movies, in fact its ambitions might be some of the highest we've ever seen for an AI company.

Silver Logic Labs (SLL) is in the people business. Technically, it's an AI startup, but what it really does is figure out what people want. At first glance they've simply found a better way to do focus-groups, but after talking to CEO Jerimiah Hamon we've learned there's nothing simple about the work he's doing. The majority of AI in the world is being taught to do boring stuff. The machines are learning to analyze data, and scrape websites.